Marketing – Manipulation, Have you ever thought: What is marketing online about?
It’s getting so popular to look for online job. Most advertisers promote some kind of marketing related job: email marketing, affiliate marketing, and so on….
What truly is a marketing?
To get started, make it right and name MARKETING. Clarifying what is it I will not go to dictionary definition but say it from practical perspective
MARKETING – are all action taken to make people think they need particular item/product/? even if they do not really need it.
It’s funny as it is literally creating a need to which we are supposed/ have to response (the product)
Clever, isn’t it…..
So going further it is not cheating but definitely MANIPULATING strategy.
Sounds disgusting, yes however EVERY COMPANY is doing so. Starting from the simple food products, clothes and new collections kicking out good but our off date clothes, to media and IT products.
It came to the point that every company is doing so, otherwise they wouldn’t sell much, would stop existing due to high amount of competitors practicing already marketing strategies.
As our grandmothers, we really do not need lots of fancy clothes, every season different one, we don’t need thousands of different creams to feel and be beautiful etc.
One funny anecdote: I was trained as a beauty therapist long ago. One of the subject during the course was chemistry of beauty products. The teacher was proper scientist working for very well-known beauty company (I will not mention which as don’t want to advertise or create negative thoughts). She told us amazing and surprising thing: to are supposed to sell the newest creams, products, treatments but!!! the old science only works for skin all fancy creams with multi vitamins acids, co enzymes doe do not work. Simply the skin is so clever it protects us for absorbing all rubbish from environment and it has pores.imagine pores are so much smaller than for example vitamin particles, they will simply not squeeze through. Co enzyme Q, so popular in adverts is so active chemical that reacts with everything what surrounds us. even produced in enclosed laboratory after first opening will react with air and cream is great pure but without beneficial co enzyme Q.
The only good thing to can do for your skin is buy good company cream but in the most simple hydrating version and protect from sun. The rest is nature. The funny thing about anti wrinkle creams: they all content some poisonous chemical which makes your skin swelling so to don’t see wrinkles…
Sorry for digression, it is not beauty website, but shows how people are being manipulated by companies to buy what they create.
If they promote good and bad products, to be honest and don’t feel guilty the best way is to chose good product, really useful, changing people lives and deal with its marketing – that way to would not manipulate people but show them its benefits. DON’T FORGET NOTHING IS IDEAL so in your marketing BE JONEST and mention ALL OPTIONS beneficial and these not really great. If to hide some information and just revel positive ones it will be MANIPULATION.
I like affiliate marketing. You do not have to sell anything, push people to buy- by writing articles to inform people about possibilities. If I want to buy something I’m looking for, most probably like lots of to, others opinions. It’s good to know such as possible about products before purchasing.
Some will argue that opinion can be fake, bought, friends favor etc….
Yes I agree, some of them are but not possible that all of them are. Having bigger spectrum is being more informed or even being skeptical to can look at company from different perspective and to know what can go or be wrong and to are ready for it.
That is why I stuck to affiliate marketing and Wealthy Affiliate program. I consider it as great but not perfect.
You can search on my website and notice I went through long and in depth process of finding good, legit, reliable and trustworthy online business.
Wealthy Affiliate offered me good start from scratch – I had no idea about affiliate marketing, even though I studied marketing and management about 20 years ago. It has its downs but most probably I will find out about them later on as for now is great and I am happy about it.
If you want to read more about Wealthy Affiliate program, group and how it works click on link to other article concentrated on them:
So finally – What is marketing online about?
It is manipulation of human mind and perception. It definitely depends on you and the actions you chose to take. You can be open and honest to support other people or sneaky just to push you sales and generate more income.
It is just your choice.
Thank You for reading.
Please leave a comment if to enjoyed reading it, or anything to didn’t like so that I could improve my writing, please.
Enjoy to online business journey, good luck.